How to improve vendor negotiations

Geely Volvo Engine: Break the shackles of the world brand and How to improve vendor negotiationsestablish an independent brand status in the global automotive industry In 2010, a sudden news shocked the global automotive industry. Chinese automaker Geely Automobile acquired Volvo Cars, a subsidiary of the Swedish Volvo Group, for nearly $1.5 billion.This merger and acquisition has attracted wide attention and discussion in the industry. However, few people expected that in the next few years, Geely Automobile will achieve a rapid improvement in brand value and corporate image by making the Volvo brand an independent brand in the global automobile industry and taking advantage of its global diversified resources and brand advantages, and becoming one of the world's well-known automobile manufacturers. While Geely Automobile acquired the Volvo car, Volvo Engine Company, as part of the Swedish Volvo Motor Company, was also acquired by Geely Automobile. Volvo Engine is one of the world's leading diesel and natural gas engine manufacturers, with many years of development history and first-class technical strength. Geely's acquisition of Volvo engines not only provides advanced power system support for Geely, but also creates a historic event for Chinese automobile enterprises to become global manufacturers in the global automobile industry.The acquisition of Volvo engines not only provides technical resources and brand advantages, but more importantly, Geely Automobile continuously improves the performance and quality of Volvo engines through active technological innovation and independent research and development. The promotion of Geely Volvo engines in the Chinese market and the gradual popularization in the European market, its dynamics and fuel economy are at the leading level among peers. The emergence of the Geely Volvo engine has redefined the position of Chinese automakers in the global automobile industry and marked the transformation of China's automobile manufacturing industry from a "follower" to a "leader". At the same time, Geely Volvo engines have also officially opened the door for Chinese brands in the global automobile industry manufacturers. After the acquisition of Volvo and engine business, Geely Motors began to expand its globalization strategy and integrate global resources.In addition to Volvo Motors, Geely Automobile has also continuously acquired the global auto parts supplier Camet, PCP processing business, and Treasure Assembly Factory. The development of Geely Automobile has made global automobile brands see the great potential of Chinese automobile brands. In particular, the Volvo engine has become an important carrier and one of the main competitiveness of Geely Automobile's "going out". Geely Volvo engines are becoming more and more popular in Mercedes-Benz, BMW and other first-line luxury vehicles. It has become a landmark product of Chinese automobile brands that sell well in overseas markets, playing an important role in promoting Chinese automobile brands to seek breakthroughs in the global automobile market and break the monopoly of foreign brands. The quality of Geely Volvo engines has been widely recognized by Germany, Switzerland and other European and American countries, and more importantly, it has won the reputation and trust of consumers.The emergence of Geely Volvo engines marks a great change in the traditional sense of Chinese automobile brands, making China's automobile manufacturing reach a high-end level of quality. This is not only the touchstone for Chinese automakers to move to the world stage, but also a key part of breaking the shackles of world brands. This also confirms the basic positioning of Geely's brand strategy, which is no longer just competing in the Chinese market, but has begun to compete with other car brands around the world. In a word, the birth of Geely Volvo engine has changed the habits and cognition of consumers, and is the core driving force of China's automobile manufacturing to the world. Its emergence is inseparable from the process of reform and opening up of Chinese enterprises and the vast power of the market. The success of Geely Volvo engines lies not only in technological innovation and quality assurance, but also in the use of its own brand advantages and the maximum use of global business resources, highlighting the strength and vitality of Chinese automobile brands.The gradual maturity of Geely Volvo engines has helped Chinese automobile brands "go out", realized the brand independence and global layout of Chinese automobile manufacturers, promoted the competition and exchange of Chinese and foreign automobile brands, and injected new impetus into the cooperation and common development of the global automobile industry.

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