How to leverage analytics in procurement

iPhone shipments rose sharply,How to leverage analytics in procurement setting a new high. Recently, according to the data released by Apple, iPhone shipments reached a new high again, reaching a new record. This news has set off a new boom in the global technology industry, and also made people full of expectations for the future development prospects of smartphones. According to statistics, Apple shipped up to 52.5 million iPhones in the first quarter of this year alone. This figure increased by 17% compared with 45 million iPhones in the same period last year. This achievement not only delights Apple itself, but also surprises the entire smartphone market. So what exactly is the reason for the sharp rise in iPhone shipments?Before this question, we first need to review the history of iPhone. As the founder of smartphones, iPhone has always been the leader of this market. Since the original iPhone 2G, Apple has been seeking breakthroughs in the mobile phone market and constantly creating its own new peak with its excellent design, powerful performance and excellent software. However, in the past few years, the market share of iPhone has been declining. On the one hand, because the market competition is increasingly fierce, and the development of other mobile phone systems such as Android is on the rise; on the other hand, it is also because people's consumption concepts have changed, and consumers hope to get a better experience in terms of price, cost performance, function and other aspects. So how did Apple innovate to break through this situation?This problem can be analyzed from the following aspects. First of all, Apple conducted a large number of market surveys before the launch of the new product to gain an in-depth understanding of the needs of different consumers. According to the results of market research, Apple has launched a relatively low-priced new product to attract more consumers. For example, the iPhone SE series launched last year is a good example. By adopting the appearance design and parts of the old model, as well as some new technologies and functions, the new product has a more price advantage, and also hits the survival space of some "counterfeit machines" in the market. Secondly, Apple has strengthened the optimization of the core hardware and software of the mobile phone, making the performance of the iPhone better. For example, Apple has successfully launched the A14 Bionic chip, which isAt present, it is one of the most powerful chips on the market. Its strong performance can reach the extreme in all aspects such as multi-core processors, and users can get a smoother and more stable experience when using it. In terms of software, Apple has also made a lot of optimizations and adopted more intelligent functions, such as Face ID, voice recognition, etc. The addition of these functions not only makes the user experience more intelligent and convenient, but also increases the use ecosystem of mobile phones. Finally, Apple continues to carry out brand marketing and marketing, and uses various online and offline channels to promote. At the same time, Apple also relies on its leadership position in the field of science and technology and cooperates with other large companies to build a more perfect intelligent ecosystem, such as the cooperation between Apple and Baidu, WeChat and other companies.It is thanks to Apple's measures that the iPhone has come out of the low point of the market and re-show its strong strength in the smartphone industry. And this also makes people full of confidence and expectation for the future development of the smartphone market, more powerful hardware and software performance, more intelligent functions, and price strategies that are more suitable for consumer needs. It can be predicted that the future of the smartphone market will be more exciting.

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