Global trade indices and benchmarks

List of catalogs of this article:

• 1,Global trade indices and benchmarks How modern enterprises build an effective CRM system
2, CRM system What problems can be solved
• 3. What elements should an effective crm solution have
4, How to use CRM system to solve project-based enterprise problems

How can modern enterprises build an effective CRM system

For example, you can first guide them to start using the CRM system for customer data management functions. When salesmen are familiar with a certain part of the system, they can be gradually guided to use other functions in their work. In this way, every function of the system can be gradually used by salesmen in their daily work.

Integrated customer data management CRM management system can accurately and comprehensively obtain customer information and potential customer information, centrally manage customer information, record the customer's basic information and the whole process of salesperson's follow-up. Salespersons can update in real time according to actual changes.

Make the CRM system an enterprise-level address book. First of all, it can improve the overall service level of the enterprise, and then effectively improve customer satisfaction and loyalty.A scientific customer relationship management system must be an enterprise-based management system.

Improve enterprise services: Business personnel of enterprise users can easily deploy online service support to help quickly solve customer problems, more accurately capture and track problems in services, effectively improve customer satisfaction, and make continuous contributions to customer value for enterprise users.

Marketing automation: Modern enterprises use CRM software with automation functions to plan, execute and manage marketing activities. This includes automated emails, information and postcards to ensure success and track the success of marketing activities.

In addition, all project-related personnel within the enterprise should fully realize that customer relationship management will be the key to the success of the enterprise's comprehensive supporting CRM system.Through the full stimulation of relevant personnel at all levels within the enterprise, the resistance to project implementation is minimized, and the probability of project success is increased through automated process processing.

What problems can the CRM system solve

CRM can carry customer care through sales Before,All aspects of sales and after-sales can record customer needs, customer service status, etc. at any time. Service personnel and sales staff can understand customers from multiple dimensions and carry out targeted work.

Improve sales efficiency: CRM system can help salespeople follow up sales opportunities, orders and customer needs, predict potential sales opportunities, and improve sales efficiency and conversion rate.

CRM can help every salesperson manage their daily work, manage their own business, and manage their own efficiency. For managers: you can see the customer situation of each salesperson and know all the expectations and all the history.

The main functions of CRM system: schedule management, potential customer management, product management, quotation, order management, invoice management, etc.Schedule management: Arrange daily work and affairs in the date, and make an effective record to facilitate the management of daily work and affairs, and achieve the purpose of work memo.

Sales staff can directly follow up, supplement information and label customers in the CRM system. Identify key customers, and import follow-up and visit records. First, it is convenient for sales staff to follow up, understand and communicate by themselves.

The CRM system can not only meet the needs of enterprise management customers and change the previous situation of fragmented customer information and complex and cumbersome customer management, but also realize the internal management of the enterprise, so that the enterprise can achieve unification in terms of customer data, product information, or employee data.

What elements should an effective crm solution have

1. Problem management: including product problems and service problems, whether customers can solve problems in time when they have questions about the product and are dissatisfied with the service, which directly affects the customer's attitude towards you. Du, if you don't solve it the first time, he may come the second time. If the problem is not solved the second time, he may not come the third time.

2. Customer resource management and storage: The CRM system aims to improve the new management mechanism of the relationship between enterprises and customers, so all customer contact information, company and institutional information, etc. are integrated and summarized, and all employees' customer information resources are shared.

3. The CRM system can provide a "fool-like" operation mode, so that customers only need to pass simple training to be competent for their own tasks.System customization function For different industries and enterprises, their customer management models are different. If you want to use a unified CRM system solution, it will definitely not work.

4. Discover potential customers and easily grasp information. Online crm customer management makes it easy to control customer information and improve enterprise efficiency. Register the business opportunity information obtained from different channels, ask yourself or others to follow up, intuitively see the changing process of business opportunities, and provide data sources for the sales funnel.

How to use CRM system to solve project-based enterprise problems

1. The high-level development planning of the enterprise should be combined with the direction of CRM execution. The CRM system has a powerful data analysis function, and the enterpriseManagers can derive the main needs of customers, the distribution of customers and the characteristics of high-quality customers based on multi-dimensional data analysis, and adjust the direction in a targeted manner according to the results of data analysis.

2. Customer capital management: In the business process, from the acquisition of potential customer clues, to the exploration of prospective customers, to the discovery of business opportunities to win transactions, Krypton provides a set of digital customer capital management methods, striving to digitize the sales process, so that every step is traceable.

3. Build your own crm system, which can start from 4 aspects, 1 organizational structure, first improve the organizational structure of the enterprise, and establish a good hierarchy, 2. It is to improve the business process of the enterprise and the forms of each module, which is a special requirement and a thing that hopes the system will be automatically executed.

4. Establish a business plan: Before the enterprise implements the customer relationship management project, the enterprise must first know what goals can be achieved or what benefits can be achieved by using this platform, such as improving customer satisfaction, reducing the sales time of goods, and increasing the transaction rate of orders.

5. The system has perfect permission management. Permissions can be set for each crm user, each position, each project group, etc., including the permission to view/edit the module, the permission to view/edit different fields within the module, the permission to the global module, etc.